Frontal Lobe (Professional Writing)

Frontal Lobe

(Professional Writing)

Freelance blogging, copywriting and journalism are placed not only at the front of the media and marketing industries. They are also at the front of the storyteller's brain. This lobe is responsible for organising thoughts, identifying similarities and differences between objects and events, and enforcing social norms. In my frontal lobe, you will find articles, blog posts and short- and long-form copy. From reviewing electric guitars to interviewing taxi drivers, I examine whatever topic I am given through a creative lens – without compromising the norms of professional writing.

Exploring the Frontal Lobe

5 Mood-Boosting Fashion Brands to Follow on Instagram Right Now

I penned this article during the height of COVID lockdown to connect fashion lovers to brands with cool photos, handy life hacks and all-around good vibes.

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Fender Mexican Stratocaster Review

A beginner-friendly article comparing the mid-level Fender Mexican Stratocaster to the legendary American Stratocaster – the guitar of choice for pros like Jimi Hendrix and Eric Clapton.

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NOWTV Billboards

On my first day at venturethree, I wrote copy for two NOWTV billboard mockups

(Graphic design by Steve Fletcher)

See These Billboards

Bertelsmann Case Study

A case study that shares the story of venturethree's work with Bertelsmann. By re-imagining a new company identity, v3 helped the media giant unite 100 businesses from Gütesloh to Ganzhou.

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(Ride-)Sharing the Road

An investigative exposé on the new challenges Ottawa taxi drivers face with the legalization of Uber and how they plan on staying competitive in the changing industry.

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