Frontal Lobe
(Professional Writing)
Content writing and copywriting are placed not only at the front of the media and marketing industries. They are also at the front of the storyteller's brain. This lobe is responsible for organizing thoughts, identifying similarities and differences between objects and events, and enforcing social norms. In my frontal lobe, you will find blog posts, articles and examples of short- and long-form copy. From discussing provenance metadata to reviewing electric guitars, I examine whatever topic I am assigned through a professional lens, without sacrificing my individual creativity.
Exploring the Frontal Lobe
Provenance Metadata – Why It Matters
I wrote this blog post to help readers understand how adding machine-readable, geographic data about artists' and arts organizations' locations and places of origins can help improve their online presence.
Fender Mexican Stratocaster Review
A beginner-friendly article comparing the mid-level Made in Mexico Fender Stratocaster to the legendary American Stratocaster––the guitar of choice for Jimi Hendrix, Eric Clapton and other pros.
Artsdata Newsletter #3 – New website, persistent identifiers, and more!
This edition of the quarterly Artsdata newsletter, released in April 2025, earned the highest CTR (48.5%) during my tenure at CAPACOA.
NOWTV Mockups
While working at venturethree, I wrote copy for two NOWTV billboard mockups.
Graphic design by Steve Fletcher.
5 Mood-Boosting Fashion Brands to Follow on Instagram Right Now
I penned this editor-favourite article for Flaura Wellness during the height of COVID lockdown to connect fashion lovers to brands with cool photos, handy life hacks and all-around good vibes.
Bertelsmann Case Study
A case study examining venturethree's work with Bertelsmann. By re-imaging a new company identity, v3 helped the media giant unite 100 businesses from Gütesloh to Ganzhou.